Translate Tech into Traction
Accelerate adoption with a GTM strategy that drives results.
Build the GTM Engine Your Product Deserves
B2B startups work with me to sharpen positioning, scale GTM execution, and accelerate revenue.
Growing a B2B tech business takes more than a great product. It takes sharp positioning, clear alignment, and execution that turns potential into measurable growth. I help teams build the go-to-market systems that drive adoption, velocity, and revenue.
What I Deliver:
- GTM strategies that launch and scale with clarity
- Product, sales, and marketing alignment that accelerates progress
- Messaging and programs that increase adoption and deliver real results
GTM Gaps Costing You Growth & How I Help Close Them
1. Make Positioning a Revenue Driver
Weak positioning creates noise. Strong positioning builds momentum. I work with B2B teams to turn vague messaging into clear customer value — fast.
✅ Clear, scalable messaging that resonates
✅ Aligned GTM teams moving with confidence
✅ Positioning that fuels conversion, retention, and roadmap clarity
2. Align Teams, Accelerate Results
Misaligned teams slow down growth. I help B2B orgs streamline GTM execution by bridging strategy and day-to-day action so launches move faster and teams stay in sync.
✅ Clear cross-functional alignment from planning to launch
✅ Roles, goals, and timelines everyone agrees on
✅ Faster execution with fewer handoff gaps
3. Launches That Actually Work
Messy launches stall adoption and erode trust. I help B2B teams launch with clarity, cross-functional alignment, and measurable momentum.
✅ Repeatable launch plans everyone can follow
✅ Shared success metrics across product, marketing, and sales
✅ Faster, smoother launches that drive adoption and growth
4. Show PMM's Value, Win But-In
When PMM impact isn’t visible, it gets overlooked. I help teams prove the value of product marketing with clear metrics and executive alignment.
✅ Metrics that tie PMM to revenue, retention, and roadmap clarity
✅ VOC programs and insight loops that guide action
✅ Credible, strategic PMM that earns trust and investment
A strong product marketing strategy can bridge the gap between a great product and successful market adoption.
Scale Smarter, Not Harder
GTM Starter Package: Lay the Foundation
Outcomes: Clearer positioning, stronger differentiation, and a repeatable GTM framework
Build your GTM strategy on a solid foundation with a deep dive into your messaging, positioning, and value proposition. This package includes a tailored GTM roadmap and enablement tools to align your team and maximize adoption. Ideal for new product launches or refining your current GTM approach.
Fuel Growth Package: Expand with Confidence
Outcomes: Higher conversion, better retention, and accelerated growth
Grow strategically with competitive analysis, ideal customer personas, and a scalable GTM plan. Includes enablement tools, coaching, and adoption strategies. Perfect for scaling startups ready to drive results.
Dominate Your Market Package: Lead with Strategy
Outcomes: Shorter sales cycles, higher win rates, and sustainable growth
Elevate your market leadership with advanced GTM playbooks and executive strategy reviews. Designed for businesses ready to scale, this package includes strategic workshops and long-term planning support.
Not sure which is right for you?
I’ll help you assess your GTM stage and recommend the best next step.
Kim led a structured research project that helped us explore a new market with clarity. Her product marketing expertise, from stakeholder interviews to GTM insights, helped us pinpoint near-term opportunities. I appreciated her strategic thinking and look forward to working together again.
VP, Product & Strategy, B2B Transportation Software Company
